Pop-Up 101 with Big Bad Wolf's Amy Wong

The pop-up concept, preferred by many for its smaller, more manageable scale and creative potential from its temporary set-up, is an undertaking that may seem easy, however what we've learned is that it definitely deserves more attention to detail and proper planning than you'd realize. The apparel, accessories and art collectables brand Big Bad Wolf is a veteran when it comes to throwing down a pop-up. Founded by husband and wife duo Jasper and Amy Wong, the brand initiated its pop-up strategy ...